The CatGenie is an automated cat box that self-scoops, washes, and flushes away cat waste. In 2019 the company released its newest model, the CatGenie A.I., which featured upgraded functions in addition to a new mobile app that helped users monitor their cat’s bathroom habits. With the new product launch and increasing exposure that came with it, the company required a completely revamped website. I worked with the marketing team to create and design a website that better explained the product to new customers, helped drive sales, and expedited re-ordering and machine troubleshooting for existing CatGenie owners.